Zebra Technologies Corporation is in the business of making products that enable companies and organizations to improve productivity, deliver better customer service and provide more effective security. It designs, manufactures and supports a range of direct thermal and thermal transfer bar code label and receipt printers, radio frequency (RF) identification printer/encoders, card imaging printers and digital photo printers. The Company also sells related specialty bar code labeling materials, ink ribbons for bar code and card printers and bar code label design software. These products are used principally in automatic identification, data collection and personal identification applications, and are distributed worldwide through a network of resellers, distributors and end users representing a wide cross-section of industrial, service and government organizations.